Dr Frank Dick OBE, a former Director of Coaching for the British Athletics Federation, opened the year-long programme on 2nd May. Following the success of the first series of events, Dr Frank Dick’s master class had been egarly awaited. His master class provided business leaders with insights into the effective management of individuals to achieve high levels of organisational performance. Businesses shared Dr Frank Dick’s wealth of experience to achieve long-lasting transformation of both individual and team performance.

Dr Frank Dick coached athletes to Olympic, European and World honours inspiring world class performances from some of the top names in sport including Daley Thompson, Boris Becker and Katrina Witt.

The three year Tourism and Hospitality Executive Programme of master class events is tailored to the needs of leaders and managers in the tourism, leisure and hospitality industries. Funded by the South West Regional Development Agency and run by the Tourism Skills Network South West, inspirational business leaders provide insights into approaches used outside of the tourism field. This is combined with best practice from within the industry to create a melting pot of ideas.

Industry speakers from Crealy Great Adventure Parks, The Riviera International Conference Centre and Rick Stein’s Seafood Restaurant in Padstow took part in the day and outlined the challenges they have overcome to achieve a successful performance management culture.

Forthcoming speakers include prominent business guru Sir Gerry Robinson on the 3rd October, who featured recently on the BBC series ‘Can Gerry Robinson Fix the NHS?’. Subjects covered in Series 2 will range from running a successful tourism and hospitality business through to employment law, managing change and marketing.

Liz Georgeson, Skills Manger for the South West of England Regional Development Agency commented: "The opportunity to learn from inspirational and successful leaders and managers is essential if businesses in the tourism sector are to continue to improve performance and raise the quality of service. The Tourism Skills Network play an important role in attracting high quality speakers into the region to share their experience and knowledge."

Wendy Samuel from Tourism Skills Network South West said: “We were delighted to welcome Dr Frank Dick OBE to this series of master class events. He is a high profile speaker with a powerful and relevant message that will encourage today’s tourism business leaders to realise their goals.”

For further details click here. To book a space on one of the Master Class events call 01275 370 913 or email: admin@tsnsw.org.uk.